| STRATEGY |   

Search Engine Optimization
Paid Search Advertising
Visitor Analysis and ROI Tracking
Specialty Online Marketing Services
Usability Analysis

 
Search Engine Optimization, Organic Search Engine Marketing and Website Optimization has been TopSite's core competency since 1996. Considered one of the pioneers in the industry, TopSite has consistently achieved top placements for some of the most competitive keyword positions for some of the world's most recognized brands. Read some case studies

Search engines are constantly evolving their requirements for what they consider to be a 'quality' web site which should be positioned at the Top of search results. Algorithms shift, common practices suddenly become penalized and industry buy-outs and mergers muddle an already complex science.

There are hundreds of factors involved in top ten search engine positioning and it takes experience and concentrated focus to continually develop cutting edge techniques, which gain maximum exposure for business websites of any size.

TopSite takes a comprehensive approach to optimizing our client's websites for top ten positioning. From initial consultation and analysis of current marketing efforts, we strategize a custom creative internet marketing program that includes:

• Thorough Keyword, Competition and Consumer/Industry search pattern analysis
• Competitive visibility assessment and historical Website traffic and conversion analysis
• Site architecture and design review: including navigation, content, naming protocols, meta tag structure and more
• Optimize page layout to reposition important content within prime indexing parameters
• Create detail pages as necessary for exposure on organic engines for individual keyword terms
• Create search engine friendly Text Navigation with targeted keywords
• Creation of page specific title, keyword, description, alt tags for every page
• Edit content for proper keyword density as appropriate for each key phrase
• Evaluate and initiate internal links and anchor text
• Initiate incoming external links, reciprocal and cross-linking campaign
• increase quantity and quality of inbound links from various associations and targeted industry related portals
• Evaluate & enhance outbound and external link structure
• Create a comprehensive sitemap including a link to and short description of every page on your site that you wish to be indexed by the search engines
• Hand submission to all major engines and appropriate directories
• Continual reporting and ongoing optimization recommendations

We provide in-depth analysis of your campaign and continual optimization of your website based on your business objectives. Paying for each click-through to your website can be an incredibly effective method of exposing your products and services to your targeted audience in a highly controllable and quantifiable format.

 
Visitor Analysis and ROI Tracking
Evaluation of user behavior identifies quantifiable trends and provides actionable insight into how your customers are interacting with your website. Did you ever wonder why the milk is at the back of the grocery store? The science of retail analysis in action is crucial to capitalizing on your opportunity of an invested customer. Store executives know that you will walk through the aisles to get to the milk and probably see something else that you need. Logical and practical application of this information is built from the analysis of carefully tracked data patterns of consumer activity and behavior. TopSite delivers a three step approach to picking out the relevant data which enables the intelligent evolution of your website. Who and where your customers are, how they interact with your website and what measures should be taken to increase its effectiveness. This information is invaluable to understanding the unique individuals and segments who respond to your offers; all with the intent of optimizing conversion, lowering acquisition cost and increasing ROI. ROI tracking ensures the best use of your marketing dollars by identifying the most successful places to advertising your website while eliminating wasteful spending on ineffective ads. TopSite specializes in developing cost effective campaigns that reach your most desirable customers where they search.

 
Specialty Online Marketing Services
TopSite offers a variety of additional internet marketing services to strengthen your online marketing and advertising initiatives.

• Shopping Engines Listing your products on various shopping search engines as determined to be appropriate and viable for your product selections. TopSite provides management of listings on engines such as Shopping.com, Google Shopping Engine - Froogle, BizRate, NextTag, Yahoo Shopping and more.
• International Campaigns Reaching a global market has never been more simple and cost effective. TopSite is able to establish your website on international search engines as well as provide website translation in a variety of languages.
• Guerilla Marketing Protect your brand from trademark and copyright infringements as well as negative press by dissatisfied customers or disgruntled employees. TopSite sifts through multitudes of postings on message boards, blogs, websites and more to find inaccurate or slanderous information about your company and products. We identify the source, rate the threat level and offer recommendations and assistance in taking action against perpetrators.
• Email Marketing Permission based email marketing is one of the most effective methods of maintaining ongoing interaction with your customers. Comprehensive email marketing strategies and management are available through TopSite.
• Viral Marketing The idea behind viral marketing is to develop creative methods that encourage individuals to pass on a marketing message to others. TopSite creates the most effective and memorable methods of generating a 'buzz' for your products and company. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions.
• Pay-Per-Call Services Pay-Per-Call is an advertising service platform that connects motivated buyers with a business over the phone.
• Press Release Optimization BeyondROI's website promotion services fine tune your press releases through a proven three-step process.
• Affiliate Marketing Services Affiliate Marketing is a time-tested, proven and cost effective method for customer acquisition.
• Lead Generation Programs The Internet is a direct marketing channel unlike any other ó its immediacy and effectiveness make it an attractive option for any business.
• Media Buying If everyone is thinking alike, then somebody isn't thinking. That's why in business, thinking "outside the box" is a good idea.

 
Usability Analysis
Keeping your website performing at Top pace means keeping abreast of the constantly evolving trends of internet user behavior. Analyzing visitor activity and website structure to determine the steps necessary to streamline your call to action and allow for a more natural user experience that will turn your visitors into buyers. We provide all level of analysis from a basic overview to a comprehensive critique including focus group testing.

 
| CREATIVE |   

E-Business Planning
Web Design and Branding
Rich Media Advertising

 
E-Business Planning
TopSite has been developing and incubating e-business ideas for the past 9 years, well before Google was a household name. From exploration of your e-business model to implementation of a comprehensive web based business model, TopSite will help you make the most of your ideas with the insight you need into relevant e-business opportunities. We'll tell you whether your e-business ideas are sound and help you refine them. We identify appropriate e-business strategies, competitive challenges, the broader e-business environment, industry trends while developing content strategy, information architecture, database design, etc. And of course we will guide you as to the most efficient and cost effective ways to achieve your e-business goals.

 
Creative Web Design & Branding
There are a lot of good web developers, but very few understand the nuances of search engine marketing and usability. Not only do we have the capabilities to develop and implement a website design that clearly communicates your message and stays true to your unique identity, but we are also seasoned experts in the art and science of search engine friendly website design. We focus on creating stylish websites that are also intuitive and functional which lead your visitors smoothly, almost effortlessly through to your call of action.

Our creative web design team uses a wide range of advanced techniques to develop engaging and sophisticated visual content that are not just esthetically pleasing, but are user friendly and can be indexed and ranked by search engines. We'll work with your team to zero in on the creative options that maximizes the effectiveness of your message.

 
Rich Media Advertising
Beyond banner ads, interactive advertising mediums utlilize flash technology with audio and video enhancements, data capture, games and more which have proven to produce click through rates more than 5 times higher than traditional online advertising. With over 98% of browsers able to view animated ads and over 4 million households with broad band, this brand awareness and lead generation produces unparalleled direct response rates.

 
| TECHNOLOGY |   

E-commerce Application Development
Database Driven Design
Managed Hosting
Virtual Call Center Technology
Hardware/Software Integration

 
E-commerce Application Development
Whether you're selling one product or 100,000, TopSite creates tailored e-commerce solutions. Our expertise in custom shopping carts, back-end management systems and custom web applications enable you to capitalize on your website's revenue potential. We know what works and what doesn't for virtually any given e-business scenario and we will help you determine which functions and features will be most effective for your objectives.

 
Database Driven Design
A robust back-end shopping cart and/or data delivery system that delivers on the fly content while capturing and storing user information enhances the effectiveness, scalability and longevity of a successful internet business. It starts with TopSite taking a birds eye view of your operation and identifying areas that can be technologically enhanced to streamline the day to day functions of your business.

 
Managed Hosting
Our sister company, GQ Hosting, provides the only search engine friendly website hosting service available. From dedicated IP addresses and hardware/software combinations that where conceptualized and built exclusively by TopSite & GQ technical experts, this world class hosting facility offers the most dynamic suite of website and email hosting solutions with real-live customer service and support.

 
Virtual Call Center Technology
Internet based toll-free phone systems deliver a tremendous functionality available over the Public Service Telephone Network (PSTN) and/or the internet. Which means you can use your existing office phone, cell phone and home phone under one toll-free number. The central functions of an internet based toll-free system are similar to those of hardware PBX phone systems installed at most medium to large businesses. The main difference is customers don't buy, install, or maintain any phone system equipment when using an internet based system. Instead, all equipment is purchased and maintained by the service provider, who then shares access to the system. Key functions that can be provided by Topsite's toll-free service include:

• Present a single toll-free business number that gives access to all company employees and departments regardless of their location.
• Answer calls 24/7 with a professionally recorded custom greeting
• Evenly distribute calls to a department among available employees through Automatic Call Distribution (ACD).
• Place callers on hold when they are waiting for an available department employee
• Play music or custom messages whenever callers are waiting on hold
• Voice messages are captured and instantly emailed to you. Voicemail can also be retrieved by calling into your toll-free number.
• Allow seamless transfers of calls between extensions
• Provide detailed call records to monitor trends in your business. Use archived call records to compare activity over multiple months

Note that not all of these functions are available from every provider, just as they are not available in every product provided by equipment vendors. Topsite's toll-free service can provide these and more services. There are a wide variety of other advantages that an internet based system has over premise equipment. The most important of these benefits is the ability to route calls to any phone, anywhere in the world, rather than just to phones wired directly to the phone system inside an office environment. The major advantages of an internet based system include, much lower entry cost, lower support costs, ease of management, greater flexibility, and dramatically improved scalability.

Cost comparison (without toll-free service) - Internet Based vs. Premise Based

	5 User System		40 User System
Up-front Costs
Premise Based	$6,250		$50,000
Internet Based	$150		$150
Difference	$6,100		$49,850
Monthly Costs	Per month	Per Year	Per month	Per Year
Premise Based	$241	$2,895	$1,830	$21,960
Internet Based	$93	$1,110	$650	$7,800
Difference	$149	$1,785	$1,180	$14,160
Payback in Months	41		41
Payback in Years		3.42		3.52

 
Hardware/Software Integration and Network Administration
Provided mostly to the central Florida / Orlando area, we are a certified Dell dealer and able to provide in-house hardware installations, software integration, network set-up, troubleshooting, monitoring and management.